BBA
Course Overview
The BBA program also emphasizes industry readiness through internships, workshops, seminars, and live projects that expose students to real-world business challenges. Students gain valuable insights into business operations, entrepreneurship, financial management, and global business trends. With a focus on innovation, critical thinking, and teamwork, the course helps students develop a well-rounded professional personality.
BBA graduates are equipped to pursue roles in marketing, finance, consulting, banking, management, and entrepreneurship. The program also lays a strong foundation for competitive exams and higher education opportunities such as MBA, MS, and specialized business certifications, opening diverse pathways for future success.
Course Units
Semester I
| Unit | Subjects |
| 1 | Language-I: Kannada / Hindi |
| 2 | Language II: English |
| 3 | Fundamentals of Accounting |
| 4 | Management Principles and Practices |
| 5 | Marketing Management |
| 6 | Digital Fluency |
| 7 | Open Elective – Fashion / Computers |
| 8 | Health and Wellness |
Semester II
| Unit | Subjects |
| 1 | Language-I |
| 2 | Language II |
| 3 | Financial Accounting And Reporting |
| 4 | Human Resources Management |
| 5 | Business Environment / Business Mathematics |
| 6 | Environmental Studies |
| 7 | People Management / Public Admistrtaion And Business |
| 8 | Ncc / NSS |
Semester III
| Unit | Subjects |
| 1 | Language I |
| 2 | Language II |
| 3 | Cost Accounting |
| 4 | Organisation Behaviour |
| 5 | Statistics For Business Decision |
| 6 | Artificial Intelligence |
| 7 | Open Elective |
| 8 | Ncc/Nss |
Semester IV
| Unit | Subjects |
| 1 | Language-I |
| 2 | Language II |
| 3 | Management Accounting |
| 4 | Business Analytics / Financial Markets And Services |
| 5 | Financial Management |
| 6 | Constitution Of India |
| 7 | Open Elective |
| 8 | Ncc / NSS |
Semester IV
| Unit | Subjects |
| 1 | Information Technology For Business I |
| 2 | Business Regulations |
| 3 | Consumer Behaviour |
| 4 | Integrated Marketing Communication |
| 5 | Bsdc – Field Study |
| 6 | Sec – Employability Skill Training |
| 7 | Aecc – Culture Diversity And Society |
Semester V
| Unit | Subjects |
| 1 | Income Tax II |
| 2 | Information Technology For Business I |
| 3 | Digital Marketing |
| 4 | Supply Chain And Logistic Management |
| 5 | Bsdc – Internship With Organisation |
| 6 | Sec – Placement Training |
| 7 | Aecc – Value Education |
Third Option
Corporate Sector
- Marketing Executive
- Financial Analyst
- Human Resource Manager
- Business Development Manager
- Operations Executive
Entrepreneurship and Startups:
- Business Owner
- Startup Founder
- Business Consultant
- Project Manager
- Franchise Manager
Higher Education and Specializations
- MBA (Master of Business Administration)
- MS in Management or Finance
- Chartered Financial Analyst (CFA)
- Digital Marketing Certifications
- Business Analytics and Data Science Programs
Entry key and information
| Awards | UG – Bangalore City University |
| Mode of Study | Full Time |
| Duration | 3 – 4 years |
| Location | Weekdays 9 AM to 3:30 PM , Weekends 9 AM to 12:30 PM |
Entry Requirements:
- I PUC / XII STD
- Any Discipline – Arts , Science and Commerce
- X STD + 2 Year Diploma